Brussels Regional Economic Strategy Launch

The Regional Development Agency is charged with supporting the development of the economy of South West England. The RDA is involved in a wide range of activity, including business support, skills development and regenerating the region’s deprived communities.

An opportunity to promote the South West food & drink industry presented itself at a Diplomatic reception in October 2006 in Brussels to launch the Region’s Economic Strategy. The RDA decided take the opportunity to showcase regional food and drink suppliers at a canapé reception for this prestigious event.

Posh Pig Promotions was commissioned by the RDA to arrange the logistics of transferring food and drink from Devon to the U.K Representative’s residence in Brussels. We worked closely with the Head Chef, who was responsible for the South West Food & Drink Skills Network Seminar catering. A variety of food and drink producers were approached and a refrigerated vehicle was arranged. Posh Pig liaised with the RDA, producers and chef to ensure that an agreed canapé menu, regional juices and fine wines were picked up and delivered on time by an International freight company.

The reception was considered a great success, with delegates at the launch commenting on both the quality and the range of produce from the South West – something that very few had been aware of before. Information about the suppliers was provided to all delegates, and initial indications suggest that there has been good interest on sourcing more South West produce in future.

Client Comments

The prompt delivery of the regionally sourced ingredients in a refrigerated van from the UK to Brussels was a small but pivotal element of our whole event. Posh Pig was recommended to us for all aspects of supporting the chef prior to the event, and in organising the delivery of the food. I am happy to say that the chef's confidence was well founded; and thanks to Posh Pig's co-ordination, the reception was a very great success. 

Chrissie Edginton, Events Advisor
South West of England Regional Development Agency

www.southwestrda.org.uk/